Product details:What It Is:Purple Shampoo cleanses and brightens to bring blondes back to life. With professional-grade violet pigment and acai extract, this shampoo was designed to neutralize brassy yellow hues in blonde, gray and silver hair. Peta-certified cruelty free.What It Does:Neutralizes brassy yellow hues in natural or color-treated blonde, gray and silver hair. Gently cleanses and brightens hair.Key Ingredients:- Violet pigment helps cancel yellow, brassy tones.- Acai extract helps provide extra mois Verb Purple Shampoo 12 oz.